On Lock was born from a struggle.
The struggle to find a place for my photography. For others photography. In the current storm of never ending content it’s become increasingly hard to find a place for your creativity without it being washed away in a moment, a day or by the swipe of a finger.
I wanted something more permanent.
Skateboarding has grown and thrived on its counter culture, D.I.Y philosophy. It’s transformed fashion, music and even language. I wanted to harness and adapt that attitude to bring the tangible practice of film photography off our screens and into our hands again.
On Lock isn’t just a streetwear brand, it’s a celebration of collective creativity.
- Mike Sim